Samantha DiNicola Samantha DiNicola

Navigating business through seasons of life with Courtney Ken

Dive into this insightful episode featuring business savant, Courtney Ken. Explore her secrets to navigating business through life's various stages, merging personal growth with professional success. Gain Courtney's unique perspective on tackling challenges and leveraging life's transitions. Ideal for entrepreneurs and professionals seeking growth in all aspects.

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Samantha DiNicola Samantha DiNicola

The Biggest Thing Keeping You from Converting Leads

In this episode, we delve into the crucial factor that often hinders small business owners from successfully converting leads into clients. We explore the common mistakes made by many entrepreneurs and reveal the untapped potential of effective follow-up strategies. By emphasizing the importance of consistent and timely follow-up, we shed light on how it can significantly impact revenue generation. Discover actionable insights to streamline your sales process, make your clients' lives easier, and ultimately boost your business's growth. Don't miss out on this valuable advice to overcome the barriers preventing you from converting leads into loyal customers.

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Samantha DiNicola Samantha DiNicola

How to Perfectly Time Your Ads for Peak Performance

In this episode, we dive into the critical aspect of timing when it comes to running ads for your business's busy season. Whether you're gearing up for the holiday rush, preparing for a summer surge, or strategizing for any other peak period, understanding the right timing can be a game-changer. We explore the importance of starting your ad campaigns well in advance, providing them with ample time for testing, optimization, and building a strong sales funnel. By aligning your ads with the appropriate timeline, you can supercharge your results and make the most of your advertising efforts. Tune in to learn how to master the art of timing and unlock the full potential of your ad campaigns.

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Samantha DiNicola Samantha DiNicola

5 Procrastination Busters

Sometimes we all have trouble getting started, these 5 procrastination buster techniques can help you get over the hump and tackle anything you need to do!

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Samantha DiNicola Samantha DiNicola

How to Get More Referrals

Today we are going to be talking about how to get more business from the clients that you already have. I think this is something that a lot of business owners don't do or even want to think about. The thing is, is if you are not actively asking your current clients, your past clients for referrals, you were really leaving money on the table, right? Because a lot of times if you set up some sort of referral program, even if that's just like, oh, for every referral that I get, I'll pay you $100, right?

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Samantha DiNicola Samantha DiNicola

How to Train New Members

Today we’re going to be talking about onboarding team members today. We’re hitting everything: hiring and finding the right candidates, interviewing them, training and then onboarding them. Yup, all of that and more. We’re really digging into it today, but if you’re interested in learning about it even more, we dig even deeper in my course, Scale Your Service System. If you’re a service-based business owner who is trying to scale your business to your first six figure year and beyond, this is definitely for you.

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Samantha DiNicola Samantha DiNicola

The Eisenhower Matrix

Today I really want to talk about something that we really dive deeply into on my new course, Scale Your Service System, and that is the Eisenhower matrix. It’s something that I think is important and very necessary for everyone to be applying to their lives, to their work, or to everything in general, especially solopreneurs.

The Eisenhower matrix allows us to figure out what is important versus what is not. It helps us distinguish what’s urgent and what’s not. It makes us prioritize our to do list, accordingly. It’s a matrix just like this. To set it up, you’d have your x axis and your y axis, right? And in one quadrant, we have things that are both urgent and important. In another quadrant, we have things that are important but not urgent.

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Samantha DiNicola Samantha DiNicola

How to Scale Your Service Based Business

Today I am announcing something really exciting. It’s my new course, Scale Your Service System and I really designed this course to be for the person who is trying to grow their service-based business to six figures and beyond the head.

This course is really all about giving you all the tools that I learned and developed while I was building and scaling my service-based business, my marketing agency AND while I was working full time at my day job. We go into how to plan the vision of growing and scaling your business to make sure that you really create a business that you want and that you find valuable because so many people end up focusing so much on growing their business that once they hit their revenue goal, they’re unhappy. They begin to look around and think, this business isn't lighting me up or giving me what I want from life.

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Samantha DiNicola Samantha DiNicola

How and When To Start Running Ads

Hey guys!

Today I want to talk about how to know if you should start running ads for your business where you should run ads what you're going to need to know to get started. I know a lot of people have been thinking about building creating digital products to sell you have print on demand storage, you have a lot of businesses that really rely on running ads, but then you also have a lot of business types who maybe you've been running your business for a few years now.

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Samantha DiNicola Samantha DiNicola

How To Position Yourself As An Expert

Welcome Back! Today I want to talk about positioning yourself as an expert. A lot of newer business owners or freelancers who are trying to grow and scale their businesses really struggle with this idea of positioning yourself as the expert and communicating your knowledge and your expertise.

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Samantha DiNicola Samantha DiNicola

How To Build, Grow, And Scale A Service Based Business

Welcome back!

Today we are going to be talking about how to build and grow and scale a service based business. Now, I'm actually working on creating a new course all about helping service based business owners grow and scale their businesses in a way that feels good to them without leading to burnout.

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Samantha DiNicola Samantha DiNicola

How To Create Passive Income

Welcome back!

Today we are going to be talking about how to add passive income into your life. And I know this is a super popular and hot topic that a lot of you have probably been thinking about or wanting to do recently.

First of all, if you should decide or you're going to need to decide: Do I want to add passive income into just my life? Or, do I want to add that passive income as an additional revenue stream into my business? I really suggest you first look for opportunities to add that passive income into your business. Because a lot of times, we have set up systems and processes or we have knowledge and expertise. That's going to make it a lot easier to create a passive income product and add that into your business. And also you have in theory, a pre existing audience or set of potential clients that you can promote or market that passive income product.

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Samantha DiNicola Samantha DiNicola

The Importance Of Stepping Back

Welcome back!

Today we are going to be talking about the importance of stepping back in your business. If anybody hasn't heard, we are towards the tail end of 2021. I had a baby in September of this year. And for me, being able to step back from my business during that time after I had my child was amazing.

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Samantha DiNicola Samantha DiNicola

How To Make Content Creation Easy

Okay, today let's talk about shiny object in your business or shiny object as a business owner, a new entrepreneur. This is something we're seeing a lot of, especially in the last couple of years, as more and more people are starting businesses, starting side hustles and leaving their full time jobs and trying to really build a business and an income that is going to allow them to work from home work wherever they want to and have that freedom and flexibility.

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Samantha DiNicola Samantha DiNicola

How To Avoid Shiny Object Syndrome

Okay, today let's talk about shiny object in your business or shiny object as a business owner, a new entrepreneur. This is something we're seeing a lot of, especially in the last couple of years, as more and more people are starting businesses, starting side hustles and leaving their full time jobs and trying to really build a business and an income that is going to allow them to work from home work wherever they want to and have that freedom and flexibility.

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Samantha DiNicola Samantha DiNicola

Getting Support In Your Business

Today we are going to be talking about getting support in your small business. What does that look like? How do you know when you need to do it? How can you make decisions around that? This is going to come at different times for different people in different businesses.

I ran my business as a solopreneur for almost five years before making my first hire, and now we have usually about a team of five at any given time. There's no right, there's no wrong, you might have support come in for one off things projects, or you might look for ongoing support. And we're going to talk through how to figure out which of those you need how to know which of those you need. So the first thing that I want to hit on is identifying what you need help with.

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Samantha DiNicola Samantha DiNicola

Copywriting and SEO

Alright guys, today we are going to be talking about copywriting and SEO and I know this is something that intimidates a lot of people right a lot of business owners, a lot of marketers, SEO is kind of this black hole confusing thing that people don't understand. They know maybe you know it's, it means Search Engine Optimization maybe that it says something about how you're being found online and via Google but that's kind of it, and people don't know anything else about it.

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Samantha DiNicola Samantha DiNicola

How to prioritize ROI

Okay, today we are going to be talking about how to prioritize ROI, or return on investment in your business. And this is really key to be able to effectively run and grow your business right. If you're not prioritizing the strategies, the tasks, and the products or services or the revenue streams that have the biggest impact on your business that have the greatest return on investment for your business, you're not going to be able to effectively grow and run your business.

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